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The Art of Crafting a 15-Word Strategy Statement

The Art of Crafting a 15-Word Strategy Statement

Harvard Business Review - Alessandro Di Fiore

In the January issue of HBR, Roger Martin sets out some rules for avoiding common mistakes in strategy making. As he writes in “The Big Lie of Strategic Planning“, the first rule is “keep the strategy statement simple.” Rather than a long, often vague document, the company’s strategy should …

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