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Tesla’s Strong Brand Gives It Unusual Expansion Potential

Tesla Model 3

Tesla’s Strong Brand Gives It Unusual Expansion Potential

Harvard Business Review - Eddie Yoon

Most of the buzz about Tesla’s recent quarter is about its $700 million-dollar loss or its seemingly wild robo-taxi idea. Short-sellers smell blood in the water as the stock has declined more than 20% in 2019. However, lost in the shuffle is Elon Musk’s announcement that Tesla will offer a …

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