Avatar - Plan B
Plan B
flipped into Prototyping
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Avatar - Harvard Business Review

Strategy Is Iterative Prototyping

Harvard Business Review - Roger L. Martin

Managers have no way of predicting with any certainty what will happen with respect to an industry and its likely evolution, customers and their likely preferences, a firm itself and its potential capabilities and cost structure, and competitors and their likely responses/actions. We just can’t do …

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