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Jennifer L Morrowadded this to Messaging Musings
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Avatar - Harvard Business Review

Stop Trying to Sound Smart When You’re Writing

Harvard Business Review - Liane Davey

When I read a piece of business writing, whether it’s a proposal, a report, or a simple email, I’m turned off by people who have invested more energy trying to sound smart than in trying to be smart. Ideally, I’d like to read communications where I don’t notice the writing at all. The best writing is …

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