Avatar - Herve Riboulet
Herve Ribouletadded this to Articles on Strategy
Avatar - Harvard Business Review
Avatar - Harvard Business Review

Southwest May Start Charging for Baggage, and That’s a Good Thing

Harvard Business Review - Rafi Mohammed

Southwest Airlines has long been a darling of consumers. With low fares, a fun inflight experience, and an irreverent corporate attitude, what’s not to love? And while most airlines now charge for baggage, in its maverick way Southwest makes the fact that it allows 2 free checked bags per passenger …

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