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Put Purpose at the Core of Your Strategy

Put Purpose at the Core of Your Strategy

Harvard Business Review - Thomas W. Malnight and Ivy Buche and Charles Dhanaraj

Companies pursuing high growth tend to follow three well-known strategies: creating new markets, serving broader stakeholder needs, and changing the rules of the game. But there’s another critical growth driver: purpose. Many companies consider purpose merely an add-on to their strategy, but the …

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