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yoali roqueadded this to steps to leadership ans success 
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People Remember What You Say When You Paint a Picture

Harvard Business Review - Andrew M. Carton

When leaders communicate a vision of their organization’s future, they tend to emphasize ideals and ideology — the importance of “success,” “stewardship,” or “sustainability.” Leaders are likely to emphasize this type of abstract rhetoric more as businesses become increasingly digital. Given that …

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