Avatar - A.
A.added this to Great Articles
Avatar - Harvard Business Review
Avatar - Harvard Business Review

New Research: You’re Doing Customer Experience Innovation Wrong

Harvard Business Review - Kerry Bodine

Kerry Bodine is a vice president and principal analyst in Forrester Research’s customer experience research practice, and the coauthor of Forrester’s book, Outside In: The Power of Putting Customers at the Center of Your Business. She tweets @kerrybodine.

View on hbr.org
Avatar - Harvard Business Review

Harvard Business Review

Management tips and more from HBR.

More Stories by Harvard Business Review

Magazines by Harvard Business Review