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Michael Cairns
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Netflix and the Economics of Bundling

Netflix and the Economics of Bundling

Harvard Business Review - Michael D. Smith and Rahul Telang

This is shaping up to be a breakout year for Netflix. On January 22, the former DVD-rental company became the seventh member of Motion Picture Association of America. That same day, it received 14 Oscar nominations, more than it had received in all its prior years combined. And on Sunday night, it …

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