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Marvel’s Blockbuster Machine

Marvel Studios

Marvel’s Blockbuster Machine

Harvard Business Review - Spencer Harrison and Arne Carlsen and Miha Škerlavaj

In the movie business, sequels seldom perform as well as the originals—with critics or commercially. That makes it very difficult to create a franchise. When making sequels, filmmakers err on the side of caution in balancing continuity with renewal. As a result, they experience diminishing …

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