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Avatar - Harvard Business Review
Avatar - Harvard Business Review

Marketing Is Dead, and Loyalty Killed It

Harvard Business Review - Alexander Jutkowitz

So, you’ve worked your way up the corporate ladder to become Chief Marketing Officer. Pat yourself on the back – you deserve it! All done? Good. Now, please accept my condolences. Your job is obsolete, and unless you turn yourself into a Chief Loyalty Officer, you’re sure to eventually be replaced …

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