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Andres Lorenzoadded this to SOSTENIBILIDAD E INNOVACIÓN EN CONSTRUCCIÓN MAYO'17
Linear Thinking in a Nonlinear World

Linear Thinking in a Nonlinear World

Harvard Business Review - Bart de Langhe and Stefano Puntoni and Richard Larrick

People expect that relationships between variables and outcomes will be linear. Often they are: The amount of data an iPad will hold increases at the same rate as its storage capacity. But often they are not: The time savings from upgrading an internet broadband connection get smaller and smaller …

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