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Industrial Firms Need to Give Their Customers a Digital Experience

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Industrial Firms Need to Give Their Customers a Digital Experience

verified_publisherHarvard Business Review - Darren Perry and Gavin McGrath and Harpreet Singh

When it comes to embracing digital solutions to engage customers, many industrial businesses have lagged behind consumer-facing enterprises. There are a variety of reasons for this gap, but what we often hear is that industrial customers simply aren’t ready for digital engagement. However, based on …

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