Avatar - Maya Sykes
Maya Sykesadded this to marketing
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Avatar - Harvard Business Review

In Mobile Advertising, Timing Is Everything

Harvard Business Review - Sunil Gupta

The history of advertising shows that for any new medium, the industry tends to use the same approach that worked in the old medium. The first TV ad was produced by Bulova watch and it showed the image of the product with a voiceover — essentially the same as a radio ad. The first online ads …

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