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In a Pandemic, We Buy What We Know

In a Pandemic, We Buy What We Know

verified_publisherHarvard Business Review - Chelsea Galoni, and Gregory S. Carpenter, and Hayagreeva Rao

Back in May, Unilever’s CEO predicted that consumers would eat healthier during the Covid-19 pandemic. Meanwhile, the CEO of McDonald’s remains confident they’ll return to Big Macs and other familiar favorites. Certainly, both can’t be right. Or can they? Organic and healthy food sales are in fact …

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