Harvard Business Review - Scott Edinger
Sales professionals make decisions every day about what prospects and customers they will be meeting with, what products or services they will highlight in their pitches, and even what elements of your value proposition they will emphasize. McKinsey & Co. research on B2B purchases indicates that …
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Harvard Business Review - Andrew Burt
Harvard Business Review - Oguz A. Acar
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Harvard Business Review - Michael O'Malley
