Avatar - Christine Cook
Christine Cook
flipped into Media, Marketing & Mobile
How to Get Your Salespeople to Execute Your Strategy

How to Get Your Salespeople to Execute Your Strategy

Harvard Business Review - Scott Edinger

Sales professionals make decisions every day about what prospects and customers they will be meeting with, what products or services they will highlight in their pitches, and even what elements of your value proposition they will emphasize. McKinsey & Co. research on B2B purchases indicates that …

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Avatar - Harvard Business Review

Harvard Business Review

Management tips and more from HBR.

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