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IMPORTANT INSIGHTS INTO HOW TO ACHEIVE BETTER RESULTS IN MY JOB
How to Actually Put Your Marketing Data to Use

How to Actually Put Your Marketing Data to Use

Harvard Business Review - Benjamin Gilad

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more …

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