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How Streaming Is Changing Music (Again)

How Streaming Is Changing Music (Again)

Harvard Business Review - Michael Luca and Craig McFadden

Beyoncé made history with her album Lemonade, which was streamed a record 115 million times in its first week. Just one week later, Drake broke that record when his album Views was streamed 245 million times. The age of streaming music has arrived in full force, displacing both physical sales (e.g., …

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