Avatar - Harvard Business Review
Harvard Business Review
flipped into All Stories
How Philip Morris Is Planning for a Smoke-Free Future

Cigarettes

How Philip Morris Is Planning for a Smoke-Free Future

Harvard Business Review - Toby Lester

In 2016, Philip Morris International (PMI) announced that it was committing to a major business transformation — a move away from cigarettes and other combustible tobacco products and toward healthier, smoke-free alternatives to nicotine delivery. The goal by 2025, the company declared, was to get …

View on hbr.org
Avatar - Harvard Business Review

Management tips and more from HBR.

Magazines by Harvard Business Review