Vince Mirabelliadded this to
Business Innovation
How One Company Used Data to Rethink the Customer Journey

How One Company Used Data to Rethink the Customer Journey

Harvard Business Review - Adele Sweetwood

Just how personal do customers want their experience to be with a company when making a purchase? A few years ago, customers might have said that a company’s attempts to offer a unique and personalized experience felt too much like stalking. Now, with so much time spent online, those expectations …

View on hbr.org
Avatar - Harvard Business Review

Harvard Business Review

Management tips and more from HBR.

Magazines by Harvard Business Review