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How Luxury Brands Can Beat Counterfeiters

Business

How Luxury Brands Can Beat Counterfeiters

Harvard Business Review - Stéphane J.G. Girod and Martin Králik

For years, the luxury industry has waged a battle against counterfeiters. It has invested heavily in ultra-sophisticated tech solutions which use the latest advances in nanotechnology, internet of things (IoT), and AI to authenticate products. It lobbies governments to extend enforcement bodies’ …

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