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How Data Visualization Answered One of Retail’s Most Vexing Questions

How Data Visualization Answered One of Retail’s Most Vexing Questions

Harvard Business Review - Gretchen Gavett

Sometimes it’s relatively easy to know what your customers are doing. In e-commerce, advances in tracking and analytics have made it possible for retailers to understand what individual customers are doing before they make a purchase, and to gather and analyze hundreds and thousands of data points …

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