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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business Review - Campbell R. Harvey and Christine Moorman and Marc Toledo

Blockchain has important implications for marketing and advertising. But according to The CMO Survey, only 8% of firms rate the use of blockchain in marketing as moderately or very important. Blockchain technology is not well understood and subject to a lot of hype. This combination creates a …

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