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How Big Data Brings Marketing and Finance Together

How Big Data Brings Marketing and Finance Together

Harvard Business Review - Wes Nichols

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. His artillery: Advanced Big Data analytics. MasterCard had always been a data-driven organization. But the real power and full potential of data was not being …

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