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Google Glass Failed Because It Just Wasn’t Cool

Harvard Business Review - Umair Haque

It was hailed as the greatest product since the iPod … the wheel … the car. Instead, it turned out to be more like New Coke or the Segway. So what went wrong with Google Glass? It’s not that Google Glass looked absurd — people wear silly fashions every day. It’s not that it was overpriced — people …

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