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Find the Customers Your Competitors Are Offending

Harvard Business Review - Sehreen NoorAli

In a targeted effort to appeal to Gen Y, Pizza Hut offered free pizzas for life to any attendee of last October’s presidential debate who dared ask President Obama or Governor Romney, “Sausage or Pepperoni?” Outraged by the mockery to the democratic process, millennials shamed the popular company …

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