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Don’t Put a Digital Expert in Charge of Your Digital Transformation

Don’t Put a Digital Expert in Charge of Your Digital Transformation

Harvard Business Review - Nathan Furr and Jur Gaarlandt and Andrew Shipilov

Who should you pick to lead your company’s digital transformation? Imagine you have a choice of three candidates: William — an insider who has a proven track record but doesn’t know much about digital• Sarah — a young digital guru who’s just led a new category expansion at Amazon• Sophia — a sharp …

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