Avatar - audreypang
audreypang
flipped into Business
Don’t Let Big Data Bury Your Brand

Business

Don’t Let Big Data Bury Your Brand

Harvard Business Review - Peter Horst and Robert Duboff

Marketers have always had to strike a careful balance between brand building and short-term sales promotion. Depend on too much of the latter, and—as Capital One learned—you’ll wind up with a brand name that doesn’t stand for much. Today that balance is harder to strike than ever because of big data …

View on hbr.org
Avatar - Harvard Business Review

Harvard Business Review

Management tips and more from HBR.

Magazines by Harvard Business Review