C
Cuauhtemoc Lunaadded this to MK-237 SOCIAL MEDIA MARKETING (SPRING 2017)
Conducting a Social Media Audit

Conducting a Social Media Audit

Harvard Business Review - Keith A. Quesenberry

Whether marketers like it or not, consumers are now generating over 25% of content that appears in web searches for specific brand names, and consumers often trust those social media messages more than advertising or news articles about the brand. Research has shown that this “electronic …

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