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Case Study: How to Play in the New “Share Economy”

Harvard Business Review - Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi

Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. He waved his brand-new VillageCar card near the door handle and got in. “It looks like someone left something behind,” his colleague Tony Cummins said, reaching into the back and …

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