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Better Data Can Help Advertisers Avoid Cringe-Inducing Ad Placement

Harvard Business Review - Eddie Yoon

You’re watching TV with the family and having a nice moment. Then all of a sudden a commercial comes on for an erectile dysfunction drug, or a preview for a horror flick. You interrupt your blissful reverie with a reflex reaction, knocking over the chip bowl in a mad dash to change the channel. And …

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