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Are Your Company’s Strengths Really Weaknesses?

Are Your Company’s Strengths Really Weaknesses?

Harvard Business Review - Adam Brandenburger

Look at a map of the world drawn upside down. It’s a good way to challenge your assumptions about the way the world is — especially which continents and oceans are bigger and which are smaller. Looking at the business world upside down has a similar effect: It challenges your assumptions about …

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