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Are You Prepared for Bad Press About One of Your Suppliers?

Business

Are You Prepared for Bad Press About One of Your Suppliers?

Harvard Business Review - Bridget Satinover Nichols and Hannah Stolze and Jon Kirchoff

It’s always been true that when companies behave badly, consumers react by spreading the word and sometimes boycotting. But our recent research found that negative news is also bad for business in a new way: Consumers react even when the bad news extends beyond the company to its supply chain. We …

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