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Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia

Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia

Harvard Business Review - Kristin E. Fabbe and Safwan Al-Amin and Esel Cekin and Natalie Kindred

Access to case studies expires six months after purchase date. Publication Date: November 21, 2018 With SAR 14 billion ($3.7 billion) in 2017 revenues, Almarai was Saudi Arabia's largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, …

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