p
pepedelagarzaadded this to
Business
A Good Digital Strategy Creates a Gravitational Pull

A Good Digital Strategy Creates a Gravitational Pull

Harvard Business Review - Mark Bonchek

Thanks to social media, businesses need to change how they think about influence. You can control what you say in an ad, sales meeting, or company memo, but when people connect peer-to-peer, you lose direct control over what is said or done. The new challenge is how to have influence from a …

View on hbr.org
Avatar - Harvard Business Review

Harvard Business Review

Management tips and more from HBR.

Magazines by Harvard Business Review