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4 Questions Retailers Need to Ask About Augmented Reality

Business

4 Questions Retailers Need to Ask About Augmented Reality

Harvard Business Review - Darrell K. Rigby and Mikey Vu and Asit Goel

Whether they are shopping for spectacles or a sofa, consumers have no shortage of augmented reality apps to assist them these days. Following the viral success of Pokémon Go in 2016, hordes of retailers have embraced the technology. Nintendo’s cellphone-enabled treasure hunt was the first big …

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