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Yaacoub Awadadded this to Leadership
4 Hard Questions to Ask About Your Company’s Purpose

4 Hard Questions to Ask About Your Company’s Purpose

Harvard Business Review - Dominic Houlder and Nandu Nandkishore

In the early 1930s, cars in Europe were still a luxury for the rich. But in 1933 Dr. Ferdinand Porsche launched the People’s Car: Volkswagen. Its purpose was to enhance people’s lives through great engineering that offered everyone an accessible, high-quality car. The purpose behind the People’s …

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