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John Hammertonadded this to IMPORTANT INSIGHTS INTO HOW TO ACHEIVE BETTER RESULTS IN MY JOB
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3 Ways to Get More Out of Your Web Analytics

Harvard Business Review - Filip Matous

Does this sound familiar? When your team reviews web analytics in your monthly marketing meeting, the person in charge of analytics reports says, “We got 123,456 visitors to our website this month.” Perhaps someone makes an effort to tie analytic metrics to business targets, but in no real depth, …

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