Avatar - John Hammerton
John Hammertonadded this to
IMPORTANT INSIGHTS INTO HOW TO ACHEIVE BETTER RESULTS IN MY JOB
3 Ways to Get More Out of Your Web Analytics

3 Ways to Get More Out of Your Web Analytics

Harvard Business Review - Filip Matous

Does this sound familiar? When your team reviews web analytics in your monthly marketing meeting, the person in charge of analytics reports says, “We got 123,456 visitors to our website this month.” Perhaps someone makes an effort to tie analytic metrics to business targets, but in no real depth, …

View on hbr.org
Avatar - Harvard Business Review

Harvard Business Review

Management tips and more from HBR.

Magazines by Harvard Business Review