Marketing is all about strategy — or is it? To find out, the August 2019 CMO Survey asked U.S. marketing leaders: “How much time do you spend managing the present versus preparing for the future of marketing
Realistically, we have a greater ability to ensure both accuracy and fairness in AI systems than we do over recruiters and hiring managers. To do this, organizations using AI for talent management, at
While it is the sales team’s job to bring in business, simply cranking up the heat to get the numbers you want can produce an environment where stress backfires. Too much stress in any professional situation
Last year, when SAP spent $8 billion to acquire the online research firm Qualtrics, a price that was roughly 14 times the company’s projected 2019 sales, SAP’s CEO defended the deal by citing a statistic.
By Marc Alba Otero, Senior Vice President, NTT, Inc., and Head of NTT Disruption This is not the first time in history that innovation and technology have fundamentally changed the way we live and work.
When the U.S. Business Roundtable announced that it was redefining the purpose of a corporation to accommodate a broader group of stakeholders – extending beyond shareholders to include employees, customers,
In 2012, the late Alan B. Krueger, who was at that time the chairman of the Council of Economic Advisors, gave a speech that highlighted income inequality as one of the major causes of social ills in society.
Business ecosystems are becoming all the rage. In my recent HBR article, I argued that to embark on shaping an ecosystem strategy, leaders should tackle key questions, including: How can you help other
On the surface, universities are a nice idea. You go in, pick a subject you like, learn from the experts, and leave being job- and future-ready. This is why so many people (around 40% in rich countries)
One of the biggest sources of anxiety about AI is not that it will turn against us, but that we simply cannot understand how it works. The solution to rogue systems that discriminate against women in applications
We are often told to pursue work we’re passionate about. But, for many people, this simply isn’t feasible. Not every job affords the possibility of doing what you love. And people care deeply about many
Companies have historically used focus groups and surveys to understand how people felt. Now, emotional AI technology can help businesses capture the emotional reactions of both employees and consumers
Whether it’s in interviews or negotiations, we are frequently asked questions we would rather not answer. An honest answer might weaken our position, compromise our privacy, or disclose sensitive corporate
When a business buyer makes an initial purchase from a seller, it’s only the start of the value exchange between the two. Most of the mutual value accrues over time as the customer benefits and both continues
Some of the hardest employees to manage are people who are consistently oppositional. They might actively debate or ignore feedback, refuse to follow instructions they disagree with, or create a constant
WITF-FM, a public radio, television, and online news broadcaster in central Pennsylvania, includes the following statement above select online news coverage: “WITF strives to provide nuanced perspectives
The organizer of a big finance women’s conference was asking how to ensure that men attended. The head of D&I of a large automotive company was trying to get a largely male leadership team to buy into
Last month, while moderating a CEO panel at a conference in Washington, D.C., one of asked whether the Business Roundtable’s recent statement on a corporation’s purpose would convince business leaders
Sustainable investing, which incorporates environmental, social, and governance (ESG) criteria into investment decisions, has been gaining more attention among both individual investors and asset managers
To ensure their companies stay innovative, leaders need to create an ecosystem that allows winning ideas to consistently emerge. In two decades of strategy consulting and research, the authors have learned
It’s 9:00am on a Monday and you just arrived at work. Your to-do list for the week is long: answering emails, making client calls, attending meetings, researching a client’s needs, writing a proposal,
Imagine a dynamic economy. Businesses compete for customers under the constant threat of new competitors entering the market. If firms want to survive, they need to constantly innovate and upgrade the