Gustav

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Facebook wants to become the new mobile storefront, unveils new ad tools for brands and retailers

The company believes it can play a unique role in the shopping world-helping people both discover new products and make decisions when they're ready to buy.<p>"In a sense, we are becoming something like the new storefront," Martin Barthel, Facebook's global head of retail and ecommerce strategy, told …

eCommerce

Virtual Reality Is the Future of Shopping

Online shopping is on the rise—it’s fast and ships directly to your doorstep, sometimes overnight. But with online shopping, you miss the experience …

5 Things You Need to Stop Doing Immediately to Make More Sales | Inc.com

Is your ecommerce store failing to drive sufficient sales? You've been trying to figure out what's wrong. But maybe you should see whether you're committing some of the most common and dangerous ecommerce mistakes. These mistakes could be the reason behind your low conversion rates.<p>1. Failing to …

eCommerce

3 ways AI is already impacting ecommerce

Advances in artificial intelligence and deep learning have changed our lives. We are already using it even without realizing it: AI helps to power Google’s search engine, Tesla’s self-driving cars, Apple’s voice assistant, and Amazon’s shopping recommendations.<p>The impact of artificial intelligence …

eCommerce

Smart and Beautiful Logo Design by Spoonlancer

Spoonlancer is a a freelance designer currently based in Fukuoka, Japan. He has a set of beautiful logo design projects on his Dribbble page that are …

Graphic Design

Can Wal-Mart’s Expensive New E-Commerce Operation Compete With Amazon?

Last summer, Marc Lore, founder and chief executive officer of e-commerce startup Jet.com Inc., sat down to record a private video for the top …

This is How Top Bloggers Get 90% of Their Traffic

Get your SEO strategy figured out, then go crazy creating content.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When it comes to driving traffic to your blog, one of the most common mistakes people make is spending too much effort on things that barely move the needle. The entire …

Why UX is pivotal to the future of SEO

As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman …

Search Engines

Here's Everything That's Wrong With Social Media Marketing | Inc.com

In 2012, after spending most of the recession struggling to grow my startup, I went to work for Winn-Dixie as their first-ever social media manager where I helped launch the company's brand presence on Facebook and Twitter.<p>If there's something that the early days of social media--circa 1990's and …

Public Relations

7 Ecommerce Technology Trends Sure To Make A Splash in 2017

Thanks to the ever changing technology and digital devices becoming more and more accessible, ecommerce industry has witnessed tremendous growth in recent times. According to Forrester, online sales in the U.S will top by $523 billion in the next five years. It has also been predicted that there …

eCommerce

Top 4 keywords every brand should monitor

Most marketers know that tracking keyword rankings properly is important and have keyword tracking tools to help them make sure their top keywords are performing well in Google and other top search engines. To add to tracking organic keywords, there’s social media monitoring that entered the …

Online Shopping Prices Are Actually Basically The Same As In-Store Prices

Unless you’re buying drugs. Then you’re going to pay for needing them right away.<p>The benefits of e-commerce, it is usually said, are two-fold: One, your purchases are delivered directly to your door, and two, because of the lower overhead, the prices are cheaper. But checking out the goods in a …

eCommerce

How Retailers Should Think About Online Versus In-Store Pricing

One of the biggest questions faced by brick-and-mortar retailers today is whether prices should be the same online and in stores. Gaining clarity on this issue is critical for traditional retailers to successfully compete in both environments.<p>Brick-and-mortar retailers have been struggling with …

Ask the Expert: Does Your Company Really Need to Focus on SEO?

Digital marketing expert Ryan Bonnici says 'yes' and 'no.'<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><b>Q: Is search engine optimization (SEO) important to your digital marketing strategy?</b><p><b>A:</b> Yes and no.<p>Firstly, let’s break down SEO as I think businesses and marketers have a tendency …

Google took down nearly 2 billion 'bad ads' in 2016

Sketchy advertisers are all over the internet, and Google is doing everything it can to stop them from scamming users. According to a recent report on the matter, the search giant removed 1.7 billion ads from its advertising platform in 2016, more than double the amount compared to the year prior. …

10 Groundbreaking eCommerce Trends to Watch Out for in 2017

What do you think is going to happen with the eCommerce industry in 2017?<p>If you sell products online, or plan to start doing so in the year ahead, …

eCommerce

5 Design Trends To Watch In 2017

In recent years, design has progressively gone from minimal to completely flat; and for some, this style doesn’t represent an accurate message.<p>Users are being drawn to design that seems “real”, whether real means VR and AR apps that almost feel lifelike or packaging that showcases a product instead …

UI Design

An Insight Into My Digital Marketing Automation Machine

The Terminator movie “Rise of the Machines” is science fiction, HAL in “Space Odyssey 2001 was futuristic and Iron Man is fantasy.<p>Well…..that is …

The most important stories in advertising, January 12

Facebook CEO Mark Zuckerberg.Justin Sullivan/Getty Images<p>Good morning. Here's everything you need to know in the world of advertising today.<p><b>1. Instagram is pushing ads into its Snapchat-like Stories feature.</b> The company is testing full-screen video ads within Stories with around 30 global …

The most important stories in advertising, December 8

Google CEO Sundar Pichai. AP<p>Good morning. Here's everything you need to know in the world of advertising today.<p><b>2. Facebook's growth boom shows no sign of slowing.</b> That's according to a top analyst who spoke at our Ignition conference.<p><b>3. In the wake of criticism over fake-news on its platform,</b> …

Advertising

Chrome for Android now lets you download videos and web pages for offline viewing

Google has announced that it is rolling out an update to Chrome for Android (55.0.2883.84) that gives you the ability to download videos, music, and …

Apps

8 Best JavaScript Animation Engine

Web animation is a popular and trending topic amongst web developers, it was popular in early 90’s but then only few people had internet access, …

How media giants see the future of advertising

The media buying arms of the world's largest advertising holding companies have released their ad spend forecasts for the coming year.<p>Variety reported on the estimates from WPP's GroupM and Interpublic Group's Magna Global, while Reuters outlined the forecast from Publicis-owned Zenith Optimedia.<p>Ad …

Digital Advertising

Google Chrome | The Next Web

All stories in Google Chrome<p>Here's how Google Chrome will block ads starting today<p>Google has previously outlined its plans to kill annoying ads on web pages in Chrome, and it's turning the feature on in ...<p>Abhimanyu Ghoshal<p>Please build websites for the web, not just Google Chrome.<p>The "bad old days" …

Google Chrome

Now Everyday Instagram Users Face Complaints Over Breaking FTC Ad Rules

People with a mere dozens or hundreds of followers can promote products on Instagram just like they're a Kardashian. Unfortunately, sometimes these …

Preparing Your Social Media Strategy for 2017

It’s never too early to start working on your social media strategy for next year (or next week or next month).Recently, Buffer released their annual …

Marketing

Best Cyber Monday fashion and beauty deals

Cyber Monday 2016 is almost here! So what's on offer this year for fashion and beauty fans?<p>Christmas gift ideas: The ultimate guide to what to buy<p>Our pick of the best House of Fraser deals<p>Dickins & Jones Red Checked Double Breasted Coat <b>-</b> make a statement in this relaxed fit coat with two front …

Studying design for the next century

User Experience (UX) is an approach to design that focuses on enhancing user satisfaction, improving its usability and accessibility and making …