Andrew Grunewald

21 Flips | 2 Magazines | 2 Likes | 1 Following | @Grunners4 | Keep up with Andrew Grunewald on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Andrew Grunewald”

Microsoft Has An Identity Crisis

I was there a few weeks ago. The day before I visited the offices, a local described it as its own town more than an office complex. He was right.<p>There's over 120 buildings on its main campus and the adjoining area. It has its own transportation system. There's a full-blown shopping mall on the …

Forget What Your Customers Need; Branding Is About What They Want

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the second</i> in the series "Marketing Like the Big Brands," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by big …

Small Business

If Your Company Targets Millennials, Read This Now

Millennials will define our economy for many decades to come–and these three generational priorities will bend time-tested rules of the marketplace.<p>Millennials have a somewhat schizophrenic relationship with the media. Depending on the study cited, they’ve been called everything from the most …

5 Frightening Facts from Forrester and the Good News for Digital Marketers

Yesterday Forrester Research released its latest report on digital marketing after taking a survey from consumers in both North America and …

Digital Advertising Has Now Blown Past All Other Media But One...

The IAB Internet advertising report for 2012 is out.<p>Overall, digital advertising grew a respectable 15% in 2012, with the biggest increases coming in search, mobile, and display.<p>The industry totaled $37 billion for the year, in the U.S. alone.<p>Here are the highlights:<p>Mobile grew 111% to $3.4 billion …

Advertising

Five Things I Wish Every Advertiser, Marketer, And PR Pro Knew

A few weeks ago, one of my recent students asked me if there is anything I wish I had taught but never got around to teaching. I thought the question …

HubSpot Blogs | Agency Post

7 Marketing Strategies That Work Better Than Advertising

Marketing used to mean advertising. If you wanted to sell something awareness on a mass scale was the shortcut. Remarkability or transparency didn’t …

Marketing Strategy

The Marketer’s Guide to Reaching Millennials

Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for …

The Mobile Shopping Life Cycle

Mobile is turning “path to purchase” on its head. One of the most time-honored marketing concepts, that notion that a customer takes a predictable journey toward a sales transaction (in its earliest definition, starting with <i>attention</i> to a product, then moving to <i>interest</i> in it, then <i>desire</i> for it, …

How Your Brand Can Create, Track, And Learn To Love Big Content

Because without Big Content, there is no Big Data.<p>In my last column, I discussed the single most important factor in generating Big Data: creating Big Content that is then widely distributed and deeply engages consumers. Without Big Content there wouldn’t be Big Data.<p>Major marketers such as Coke …

Ride the Hashtag, Don’t Create it.

The true story of social media.<p>I was waiting for somebody at a wine bar the other day for a meeting when I heard two guys sitting and having a …

Agile marketing: the 70:20:10 rule

<b>One of the characteristics of the modern marketer outlined in our recent Modern Marketing Manifesto is agility. The ability to be responsive and</b> …

Marketing

The End Of Advertising As We Know It–And What To Do Now

By Rei Inamoto6 minute Read<p>“How are we supposed to judge a creative idea versus a product idea?”<p>This was a question that surfaced during one of the …

Advertising

The Four Questions Great Leaders Ask

<i>“Judge a man by his questions rather than his answers</i>.”<p>—Voltaire<p>Ever notice how great leaders ask the best questions?<p>A masterful leader will sit Yoda-like in a meeting, listening intently to the dialogue and then, with Zen Master timing, ask a question that will change the tenor, the focus and the …

How Jeff Bezos, Richard Branson, and other business chiefs hold ruthlessly effective meetings

Why does Jeff Bezos keep a chair empty in the boardroom? Where does Richard Branson hold his meetings? And who’s always late for appointments?<p>Here are some of Quartz’s favorite tips for holding meetings from the some of the world’s top business leaders:<p>Throw out the least necessary person in the …

The 10 Types of Craft Beer Drinkers

With an ever-increasing selection of high-quality beers available, well, pretty much <i>everywhere</i>, craft beer enthusiast are experiencing an age of …

SABMiller Sells Cassava Beer to Woo African Drinkers

Eugene Shepherd admits he’s no beer expert, but he’ll tell you the bottle of Eagle Lager he treats himself to every week is a step up from the murky …