Grow Systems

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The 10 things in advertising you need to know today

<b>1. Apple is changing the way it works with its ad agency.</b> The tech company wants to streamline its marketing output and has told TBWA Media\Arts Lab to focus more on local and digital content.<p><b>2. YouTube will stop showing 30-second unskippable ads.</b> The ad format will disappear in 2018, in favor of …

6 Athletes who are amazing entrepreneurs

Share10<p>Tweet<p>Share1<p>+12<p>Shares 13<p>Athletes have a reputation for being somewhat naïve and narrow-minded about their image from a financial point of view. …

b2bsvg

Welcome to the age of long-form content.<p>Some years ago, all you needed to do was create a short 200 – 300-word article and the whole world wide web …

This Green Entrepreneur Teaches Sustainability — in a Shipping Container - Small Business Trends

Kaley Foster is a green business entrepreneur who runs an all-natural beeswax candle company, Urban Buzz, from her home in Akron, Ohio.<p>Like many in …

Google's grand ads signal it's taking on the iPhone directly

New name, bigger marketing, and a new focus on hardware<p>Google is buying up massive swaths of vertical real estate to advertise its upcoming October 4th hardware event. Billboards in the United States, building-side projections in Germany — timed to coincide with Cologne’s Photokina exhibition — and …

What’s The Greatest Logo Of All Time?

From IBM to I ❤ NY, designers at Pentagram, Moving Brands, Under Consideration, and more pick their favorites.<p>A logo is meant to be a brand’s most enduring symbol, a graphic totem that distills a company’s essence down into a single graphical mark that is beautiful, flexible, and memorable. …

In the shadow of Everest, a Startup Valley begins to emerge

Towns of Nepal stare at the Himalayas. Photo credit: Xiaojun Deng.Sandwiched between two of the world’s biggest tech ecosystems – China and India – …

How to Fail Fast, Rebound And Rapidly Innovate in Your Industry

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Failure is a given in the world of entrepreneurship, but it’s how leaders respond to failure that dictates their future success. The specter of losing a business you’ve worked so hard on is a difficult pill to swallow, yet if you …

What Should You Focus On As A New Startup Founder?

When you’re in the early stages of startup growth, it’s intimidating to think about the endless list of to-dos (…not that this ever goes away, but at …

Three Light Bulb Moments That Became Brilliant Business Ideas

Light bulb moments; we’ve all had them, sudden flashes of inspiration and the realisation that the solution to a problem is staring us in the face. Entrepreneurs have them too; only theirs are often the basis of their next business idea, some of which go on to burn brightly.<p>Five years ago, …

LinkedIn Unveils New Look Desktop Experience, New Features

Get ready for some big changes at LinkedIn.<p>The platform has today showcased their new look desktop experience, which, as per LinkedIn, will deliver …

Why We Must Fight the $7.2B Mobile Ad Fraud Threat

Ad growth on mobile has been steadily outpacing TV and desktop over the last few years, with mobile ad spends estimated to reach a whopping $70 …

AdTech

Five Ways Agencies Can Figure Out Their Role in Content Marketing

If there's one thing our industry can't get enough of, it's buzzwords. We love our jargon and because we use it so often, words often are applied in …

The 10 things in advertising you need to know today

<b>1. Facebook admitted it artificially inflated its average video view time metric.</b> It's embarrassing for Facebook, but probably not as bad as it seems.<p><b>2. Yahoo has confirmed a major data breach.</b> It could be the largest hack of all time — and it poses some serious questions about the Verizon deal.<p><b>3.</b> …

Advertising

6 Ways to Build Lasting Customer Relationships Through Social Media

Social media is an ideal place for brands to win over new customers, make direct sales, and promote new products. But the medium also presents an incredible opportunity to build enduring relationships that live longer than any one-off discount or retweet could. By taking advantage of social …

Facebook Says It Gave Advertisers Inflated Video Metrics

Facebook Inc.’s rapid growth has been tightly linked to convincing advertisers that people are watching more videos on its social network. Now the …

6 Steps to Dominate a Competitor's Social Media Marketing

If you’ve kept up on trends in the online marketing industry in the past decade, you’re aware of the value of social media marketing. Some naysayers have criticized its ROI, but I’ve consistently stood by the strategy as one of the most cost-efficient and long-term beneficial marketing strategies …

10 Success lessons from Marc Andreessen – “Legend of Silicon Valley” for entrepreneurs

Share24<p>Tweet<p>Share268<p>+14<p>Shares 296<p>Marc Andreessen is a legendary figure in Silicon Valley — and worldwide. After launching Netscape 20 years ago, Marc …

Startups

Instagram content best practice: winning examples from global brands

<b>This month saw the release of the 2016 cross-border business handbook: Going global with Facebook. It is a good body of research for budding social</b> …

Branded Content Leads to 59% Better Recall Than Other Digital Ads

Branded content bests other online advertising in multiple ways, per a new joint study from IPG MediaLab, Forbes and Syracuse University's Newhouse …

​Apple Deleting the iPhone’s Audio Jack Is Good News for Marketing Companies

Bluetooth tracking beacons will become a lot more effective once everyone ditches their headphone jack.<p>Apple's much-anticipated decision to nix the headphone jack on its newest iPhone has understandably made a lot of people very angry. But there's at least one industry that's jumping for joy over …

Savvy Entrepreneurs Who Don't Waste Time: The One Page Business Plan - OLBlog

<i>Often, I hear from entrepreneurs who want to write a business planand can’t figure out what they need from what they don’t. It can quickly become a</i> …

50 Business Ideas for Introverted Entrepreneurs - Small Business Trends

If you like working alone and can sometimes get overwhelmed being around crowds of people all the time, you’re probably an introvert. But there are …

Why Facebook's Ad Buyers Are Not Happy Right Now

Advertisers and media buyers are distressed after Facebook revealed that it had been overestimating the average time users spent watching …