Greg Potterton

13 Flips | 2 Magazines | 1 Like | 10 Following | @Gregor1 | Keep up with Greg Potterton on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Greg Potterton”

Brilliantly Mundane: 9 Ways Boring Brands Turned Ugh, Meh, And Bleh Into Big Business

Oscar, Acorns, Dollar Shave Club: Boring brands are the new cool kids. Here are nine key insights into their success.<p>Health insurance. Bras. Tax prep tools. Investment products. Chinos. These aren’t products that people are typically excited to talk about, let alone shop for. Yet these product …

Inside The Organic UX Design Process At Slack

“Because we use Slack every day ourselves, new ideas keep coming every day–that’s a serious competitive advantage.”<p>Valued at more than $3 billion dollars with more than 600,000 paying customers at the start of 2016, Slack is on a mission to simplify how teams communicate–a philosophy echoed in the …

6 Key Ways Design Thinkers Approach Problems

How design thinkers think.<p>Design thinking is a popular strategy for solving thorny problems, both inside and outside the business world. Countless articles detail how to do it. This is not one of those posts. This is a look at how veterans of the process <i>think</i>: what goes on in their minds when they …

Teenagers Were Not Invented In The 1940s

Matt Wolf's documentary Teenage, which premiered at the Tribeca Film Festival, combines rare archival footage with first-person accounts of teen life in the first half of the 20th century. We spoke with Wolf, along with executive producer Jason Schwartzman and Jon Savage, who wrote the book on …

Archives

Marilyn Monroe, Vodka, And Lolita: The Images Of “Original Mad Man” Bert Stern

A new documentary tells the story of a photographer who created iconic advertising and pop culture images.<p>A man of many muses, photographer Bert Stern shot Marilyn Monroe, made vodka sexy, and shocked Middle America with his <i>Lolita</i> movie poster of 15-year-old actress Sue Lyon with red lollipop and …

The Story Behind Dove’s Mega Viral “Real Beauty Sketches” Campaign

Anselmo Ramos, creative lead on Dove’s “Real Beauty Sketches” hit discusses the making of a viral sensation.<p>Dove’s “Real Beauty Sketches” campaign has officially gone viral: The YouTube video has over 8.6 million views at the time of this writing and has inspired commentary in tons of outlets, …

Advertising

5 Classic Ad Campaigns Get Modern Makeovers

One way to make an ad timeless is by veering away from topicality and current trends. Unfortunately, some elements beyond a person’s control will automatically date the material no matter how forward thinking it is. However, one creative is bringing back some ads from yesteryear to see how they’d …

Inventions

How Kmart Used Social Listening (And Some Nerve) To Create A Ship-My-Pants Funny Viral Hit

Kmart and Draftfcb used some informed risk taking and data smarts to turn a promotion for integrated retailing into a rib-tickling winner.<p>https://www.youtube.com/watch?v=I03UmJbK0lA<p>You did <i>what</i> to your pants, exactly? Ooooh, <i>ship</i>! If you’ve been online at all in the last week or so, you’ve likely …

Digital Marketing

Customers Aren’t Just Right. They Also Have All The Power

Even the most ordinary item has the potential to be improved if you just look at it through fresh eyes–those of the people who really use it.<p>What is innovation, really? It is improving something that already is, not creating something new. New creation is invention.<p>Alexander Graham Bell invented …

Vimeo Partners With Marketers Via Brand Creative Fund

Vimeo and its filmmaking community cocreate content with brands.<p>Vimeo has a reputation for being the platform of choice for discerning filmmakers looking to share their work. Now, with its Brand Creative Fund, Vimeo hopes to become the platform of choice for adventurous brands looking to tell their …

Meghan Trainor

See What Your iPhone And Other Personal Effects Will Look Like “100 Years Later”

There have been magazine articles books and TV shows devoted to forecasting what earth, cities, and all of humanity’s creations would look like after we disappeared. They’ve given us a compelling look at how soon a building, say, would be reclaimed by nature without human intervention.<p>A new project …

To Create The Future Of Brand Identity, Ideo Looks Inward

The trailblazing firm is knee deep in a massive, all-hands project to rebrand itself–and it’s doing it in public.<p>On March 25, the designers at each of Ideo’s 11 international offices put their other projects aside and spent the day thinking about Ideo. The aim was to brainstorm a new identity …