Grantley Baugh

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Want a Retweet? Include a Photo

Twitter may limit you to 140 characters, but a picture says a thousand words, and can even entice people to read your story.<p>At least that seems to be …

Measurement in the Evolving App Environment

September 10, 2013<p><b>comScore Digital An</b><b>a</b><b>lytix®</b> is one of the most powerful tools in your arsenal to measure and optimize your digital properties, …

Healthcare.gov Sees Massive Traffic Spike, Reaching 2.5 Million Americans on 1st Day

October 7, 2013<p>With the Health Insurance Marketplace open to the public as of a few days ago, there have already been a number of reports about the …

Can In-House Agencies Ever Be Great?

The Association of National Advertisers recently released a report on the growth of clients building in-house marketing capabilities. And it has some remarkable numbers.<p>Nearly 60% of clients are using in-house capabilities in 2013, up from 42% in 2008.<p>But the numbers get scarier for agencies: 56% …

Seth's Blog

Baseball, sure, but also roller derby and other worthy endeavors have a Hall of Fame.<p>It says a lot about an industry when it cares enough about its …

Hall of Fame

Facebook Continues To Simplify Ad Buying With New ‘Objective-Based’ Interface

When Facebook announced in June that it planned to eliminate half its ad units, it also outlined a broader vision for simplification, where the company could guide advertisers through the ad-buying process based on their objectives, eliminating any “guesswork.” Today, it sounds like Facebook is …

Facebook Radically Simplifies Ad Buying

Facebook ad buyers have cause to celebrate: On Tuesday, the social network unveiled a major overhaul of both its basic ad-buying platform, Ads …

You can't quit social networks. Get used to it

It seems like every week there’s a new study or article published bemoaning our hyper-networked existence. Social media, and Facebook in particular, …

Social Media

Controlling the message

Cricket boards need to realise the game will not perish if they don't monetise every "product" and police the utterances of every player<p>Back in the …

Press Release: Infographic: The State of Digital Marketing in Sport

<b>The modern media consumer</b><br>It all starts with todays' modern media consumer. They've changed, in a big way. They are more mobile and more social than …

Social Media in Sport Marketing

From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The …

Sports Factor

<b>“The Impact of Shoe Company’s in College Sports" STB Sports Factor Well versed in a variety of sports, STB Sports Factor brings you Talk Show Host</b> …

How Sports Fans Engage With Social Media

Social media plays a larger role than ever in the lives of sports fans around the world. YouTube is an endless source of video highlights and …

Fox Sports Cooks Up Epic Promo for FS1

Fox Sports has created a supersized new promo spot designed to get viewers of the 2013 MLB All-Star Game pumped for the launch of what it is calling …

Advertising Industry

This page has been removed | The Guardian

This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News and Media policy to take down paid-for content at the end of these deals.<p>Click here for more on our commercial content guidelines.<p>If you want to …

Campaign