Graham Collie

28 Flips | 3 Magazines | 15 Likes | @GrahamCollie | Keep up with Graham Collie on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Graham Collie”

The GDPR is spooking location-targeting companies

Advertisers want to use location data in ad targeting, but they’re finding the coming enforcement of the General Data Protection Regulation is …

What a 1960s Ad Man Can Teach Us About Successful Facebook Advertising

Hello from 1966! The TV’s reign over American households is in full swing. An actor named Ronald Reagan has been elected governor of California. …

Telaria Is First Video Monetization Platform To Be 100% Ads.txt Compliant

Just under a year ago, the IAB Tech Lab launched its ads.txt initiative, which stands for Authorized Digital Sellers. That created a public record of …

Do We Still Need Sales People in a Programmatic World?

strong>Will programmatic buying and selling replace the need for sales teams? No, of course it won’t. However, it will require a new set of skills to …

Selling

Amazon makes its presence known at Dmexco

Amazon is a looming force in media. Amazon’s pitch to brands at Dmexco may have purposefully downplayed itself against the showmanship of Google and …

In China, platforms are cutting out media-buying agencies

If China is where the future happens, that’s bad news for media agencies. In China, big brands are increasingly moving their advertising budgets from …

Why Culture Doesn't Just Beat Strategy, It Must Be The Strategy

Culture – and its application to strategy and results – is now a core focus of great organizations that “get it.” Volumes of research from global consulting firms coupled with my own experiences as a business owner and consultant point to the fundamental belief that there is a distinct correlation …

Employee Engagement

The GDPR will help or hurt publishers, depending on who you ask

New European privacy and data regulations are looming. But the answer to whether they will help or hinder publishers depends on who you ask.<p>The …

‘I just wanted to organize this mess’: An oral history of the Lumascape

Whether they’re listening to a panel, chatting in the hallways or sitting in an airplane on their way to Cologne, Germany, Dmexco attendees will be …

‘It’s the gut of ad tech’: Inside the rise of Dmexco

Once a well-kept secret among German media and ad tech executives, Dmexco has evolved into a sprawling monster of a trade show, the tentpole, global …

GDPR is coming, and many U.S. ad tech firms aren’t ready

In the lead-up to Dmexco in Cologne, Germany, which brings together the world’s ad tech decision-makers, the elephant in the room is the …

Ogilvy CEO On How Restructuring One Of The World’s Largest Ad Agencies Is Going So Far

John Seifert talks about the challenges and opportunities so far in using the agency’s U.S. operations as the test market for the company’s global transformation.<p>When John Seifert took the reigns as CEO of global advertising behemoth Ogilvy & Mather in January 2016, he didn’t like what he saw. It …

The 1 Emotional Intelligence Skill You Need to Be Hugely Successful (but Nobody Uses It) | Inc.com

Think about a work scenario in your past when the proverbial fit hit the shan. Perhaps an unforeseen circumstance that led to a massive layoff. Or a mistake that sent your biggest client packing for a competitor.<p>How did your leadership team or immediate boss respond during the crisis? Was he rock …

Emotional Intelligence

New Neuroscience Reveals 4 Easy Rituals That Will Make You Stress-Free

The modern world seems to be designed to increase stress and I’m starting to wonder if worrying will soon be an Olympic sport.You may have your own …

Self-improvement

Conscious Breathing: A Simple Way to Work Through Emotional Pain and Be Present in Your Life

<b>“Feelings come and go like clouds in a windy sky. Conscious breathing is my anchor.” ~Thich Nhat Hanh</b><p>I never gave much thought to my breath unless I …

Criteo CEO Eric Eichmann's 2 big predictions for ad tech in 2017

The company posted a 33% lift in revenue ex-TAC (traffic acquisition costs) to $213 million in the three months to December 31, beating analysts' expectations of $210 million. EPS (earnings per share) came in at $0.84, ahead of the analyst estimate of $0.68.<p>Criteo's only blip was its guidance for …

AdTech

Ad blocking usage 'not growing', says report

<b>Less than a quarter of UK online adults use ad blocking software, according to a report from the Internet Advertising Bureau (IAB).</b><p>The figures have remained at around 22% for the last year, it suggested.<p>The IAB puts this down to publishers increasingly denying access to users who have ad blockers …

Digital Advertising

Blast from the past: Pop-unders are back in vogue for ads

In the old days, pop-under ads were a scourge of the web. Now, since fraud fighters have improved their ability to detect bots, some sites are …

40% of Online Ads Are Found to Be Overweight and Slow Sites

Ads need to go on a diet.<p>More than 40% of online ads are larger than industry standards, which slows down websites and annoys users with crawling …

Say goodbye to YouTube’s 30-second ads

YouTube is doing away with the unskippable 30-second ads that occasionally play before videos, so people can finally enjoy the internet again.<p>But …

Google agrees to let a third party audit its ad metrics

In an announcement in The Wall Street Journal, Google, which owns YouTube, said it will allow the Media Rating Council, an ad industry group, to track ad measurements on the video network. The move will make sure YouTube is accurately reporting viewing statistics to its advertisers.<p>Facebook also …

Why Smart Internet Marketers Are Opting for Native Advertising

Consider that 32 percent of consumers are open to sharing a native ad with friends, family and colleagues, while only 19 percent of consumers will share traditional banner ads.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>According to a report on Shopify, global retail ecommerce …

How to Center Yourself Within 60 Seconds

Looking back on the past 24 hours, were you mainly calm or reactive?As you worked, were you focused or scattered?In the evening, did you feel …

Mindfulness

Between economists and historians

Alexander Anievas (UConn) and Kerem Nisancioglu (SOAS): How Did the West Usurp the Rest? Origins of the Great Divergence over the Longue Duree. How …

Economics