Graeme McLean

77 Added | 1 Magazine | @GraemeMcLea6hu7 | Keep up with Graeme McLean on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Graeme McLean”

Marketing
Marketing

Content Marketing Myths You Need to Stop Believing Immediately

The digital media marketing landscape is always changing.It’s the reason that we’re always researching the latest strategies, trying to figure out …

Marketing

How Travis Kalanick Is Building The Ultimate Transportation Machine

Dressed in a gray polo, matching gray chinos and black sneakers, Travis Kalanick tunes out the noise and locks in. He paces the length of a conference room like a basketball coach, alternating between sips of coffee and bits of trail mix he picks out of an espresso-size paper cup. Around the table, …

General Motors

Raise your expectations of the B2B digital customer experience

Digital customer experience is one of the big topics in the B2B space at the moment. And while many businesses are investing heavily in customer …

Customers Will Hate United Airlines' New Basic Economy Fare, but It's a Great Move

Investors have known for a while that <b>United Continental</b> (NYSE: UAL) was working on some kind of "basic economy" fare to use as a weapon for competing against budget carriers like <b>Spirit Airlines</b> (NASDAQ: SAVE). However, the company was tight-lipped about the details.<p>Legacy carriers like United face …

Customer Experience

Is Omnichannel Marketing Finally Going From Retail Dream to Reality?

There’s been a flurry of recent developments that suggest retailers this holiday season may summon the nerve to reboot their omnichannel marketing …

eCommerce

Infographic: What’s Working (and What’s Not) for Retail Advertisers

Like all good brand marketers, retail advertisers wanting to drive brand awareness and increase sales are always looking for the best platforms and …

Advertising Industry

Crowdsourcing Customer Acquisition: A Cost-Effective Way To Gain Customers For Your Startup

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p><i>This article was co-written with Morrad Irsane, co-founder and CEO, Melltoo.</i><p>Our startup, Melltoo, hit an important milestone in June this year, when …

Marketing
Customer Service

The Next Must-Have Smartphone Feature - MIT Technology Review

Smartphones can tell you when to depart for the airport to make your flight, provide voice-guided directions on the way there, and route around …

Augmented Reality
Infographics

Here Are 25 Essential Customer Service Skills [Infographic]

If you’re a startup without a comprehensive customer service plan, you are leaving a lot of potential revenue at the door. Particularly for budding …

Customers

The Most Practical Big Data Use Cases Of 2016

Big data is sexy. Data scientists are the unicorns of the job market right now. Some days, it feels as though we are living right on the edge of some science fiction utopian future.<p>But unicorns and sci-fi aside, for businesses, implementing something like a big data strategy has to be more than …

Big Data

Twitter’s new direct messaging button will let you chat with any site on the web

Twitter is launching a new feature that could see its presence felt across the internet. The social network is adding a new message button to its set …

Messaging

The Time is Ripe to Re-Think Digital Marketing Measurements

mobile apps concept<p>Mobile has had a tremendous impact on our daily lives; shouldn’t it impact digital marketing practices as well? Here are a few …

Lyft made a big bet on Apple's secret smash hit, Swift, and it paid off in a huge way

It was a big risk: Swift is still largely untested in real-world apps, having only been introduced in 2014.<p>Meanwhile, Objective-C, the language that most iPhone apps are written in, was invented in 1984, making it a very tried-and-true and familiar experience for many programmers.<p>But it was also a …

Lyft

Entertainment - MarketWatch.com

There’s a limit to how much people trust the biggest social network on the planet.<p>30 min ago11:08 p.m. April 2, 2018<p>Optimism among those aged 35 and …

New York City

What's Missing in Today's Social Media (According to This CEO)

He has a point ...<p>Some people see social media as a place where anything goes--and in a sense, that's true. Technically, you can post whatever you want, whenever you want. But the real question is: What are you looking to get out of it? Are you trying to build a personal brand? Do you want to sell …

Public Relations

Airbus Plans Driverless Sky Taxis ... for Next Year?

Aircraft manufacturer details plans for automated passenger and cargo vehicles that would float above traffic in crowded cities.<p>Heads up, citizens -- …

The Internet of Things Is Here, and It Isn’t a Thing

Selling services via connected devices is how many companies have created businesses<p>Everyone is waiting for the Internet of Things. The funny thing is, it is already here. Contrary to expectation, though, it isn’t just a bunch of devices that have a chip and an internet connection.<p>The killer app of …

Internet of Things

Video ethnography

<b>words Rick Poynor</b><p>Video ethnography has been called reality TV for the boardroom. The researchers who wield the cameras are masters of the ambivalent …

Donald Trump spent $8.4M on online ads in July, 64 times more than Clinton | Toronto Star

“Every day millions of Americans use the internet to get their news, be entertained, and connect with people,” Parscale said in an interview on Aug. …

Donald Trump

Facebook launches 'Lifestage' app for teens: Can they win back young people?

Lifestage, a new video-centric app by Facebook, only allows members ages 21 and younger.<p>It's been nearly three years since Mark Zuckerberg, founder …

Apple Introduces Major Retail Changes, Including New Pro-Level Positions and Credo

Apple held all-hands meetings with retail employees this weekend to introduce major new changes, including new and renamed positions, a new credo, and new store layouts, according to multiple retail sources.<p>Apple is implementing three new retail positions in the United States and United Kingdom, …

Social Media

Blogging isn't Easy

As I approach my 500th blog post this week, I just wanted to take some time and reflect so far about my blog… Despite all of my best efforts to blog …

Writing

Use Ok, Google Voice Commands to Control Videos In YouTube

Android: Google’s voice commands are incredibly powerful. However, you might not have noticed that you can use them while watching videos on YouTube. …

6 Ways to Build Your Email Subscriber List

This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Few things are more valuable to a business than an email subscriber list full of interested customers and prospects. Although many believe that the age of the spam filter has destroyed email marketing forever, the fact is, …

Marketing