GloRuiz

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I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands

By Dr. Paul Warner, VP Customer and Employee Experience Strategy at InMoment<p>What do the shoes you wear, the coffee you drink, and the car you drive say about you?<p>In what ways do your favorite brands help create your personal brand? How do they contribute to fulfilling your individual needs? And how …

The 10 Reasons Your Content Isn't Getting Social Shares

Social shares have two main functions in a social media campaign. First, they function as a valuable feedback metric; generally, the more shares you get, the better your campaign is faring, and the more engaged your customers are with your brand. Second, they function as a mechanism to build even …

Marketing

How To Make LinkedIn The Hub Of Your Social Media Strategy

If you’re ready to rocket your career success, LinkedIn is the ultimate fuel. And you can accelerate the results even more by making it the engine behind all of your professional social media activity. Here’s how you can maximize your visibility and your value by placing LinkedIn at the center of …

Social Media

The Winning Formula For Content Creation

Are you hitting the target with your content, or could you use a little target practice? Here are a few quick tips for creating content that converts.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When I was growing up in the 1980s and ’90s, information was a valued …

Marketing

What You Need to Know About Social Media in 2018

The most important skill nobody taught you

Before dying at the age of 39, Blaise Pascal made huge contributions to both physics and mathematics, notably in fluids, geometry, and probability.<p>This work, however, would influence more than just the realm of the natural sciences. Many fields that we now classify under the heading of social …

Consciousness

Twitter starts rolling out 'while you were away' recap to users

Twitter's taking a slight turn away from the chronological structure it's stuck to for so long. Just as the company outlined in November, it's now starting to roll out a new "While you were away" feature that recaps tweets you've missed since last opening the app and surfaces them at the top of …

The Most Important Design Lessons Of 2014

May they inspire you to greatness in 2015.<p>More companies than ever identify as design-led organizations. Yet the nuts and bolts of how to “do design” remain mysterious to many. Meanwhile, design as a profession has sprinted past the days when industrial designers crafted beautiful, shiny objects, …

Design

9 Expert Predictions for Social Media in 2015

<b>Social media has grown up in 2014</b>, with the largest social networks reaching hundreds of millions of people daily. This makes for a very convenient, …

36 Tools and Tips for Social Media Marketers

Are you a busy social media marketer?<p>Do you want to find more tools and tips to do your job even better?<p>Marketers are always looking for useful …

Social Media

The 15 Best Viral Moments of 2014

The name “YouTube” is kind of a misnomer. The universal nature of what people use YouTube to watch should render it a “MeTube” and an “EverybodyTube.” The charm of viral videos is also the reason they go viral in the first place: so many of us are watching the same thing at the same time. We may …

Social Media In 2015, Predictions And Potential

Advertisement<p>Back in January, we took a look at some of the groundbreaking social media events and stories from 2013 5 Important Events That Changed …

Facebook Still Drives More Traffic Than Any Other Social Network

For a while, everyone was all but certain that Facebook had peaked and was heading toward obsolescence. Well, as uncool as it might be, teens haven’t abandoned the social network, and a new report finds Facebook continues to lead in social referrals by a wide margin. Take note, marketers.<p>Tweaks to …

Social Media