Glenda Felden

21 Flips | 6 Magazines | 9 Likes | 9 Following | 3 Followers | @Glenda84 | Keep up with Glenda Felden on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Glenda Felden”

Want to become a better writer? Follow these 7 steps, and look for new tools every day

Somewhere in a deep corner of my files, there is a single piece of paper with just a few words on it that changed my life as a writer and teacher.<p>It …

6 Reasons Companies Fail at Content Marketing

A leading expert explains the most common content marketing mistakes he's observed and how to avoid them.<p>As content marketing continues to move past the early-adoption phase, I am noticing more and more companies start to take it seriously. But there are many common missteps.<p>To better understand …

Marketing

10 Insights on How Top Marketers Use Twitter - Report - Jeffbullas's Blog

There is one big advantage Twitter has over Facebook. It’s not filtered.<p>That is both a blessing and a curse. It means you can see every tweet as it …

Is Our Education System Hurting Entrepreneurship?

3 min read<p>In a world beset by economic challenges, cultural discord and environmental deterioration, the English philosopher Sir Ken Robinson believes he has the solution to man’s most fundamental problems: Imagination.<p>An evolved notion of creativity is humanity’s defining trait, Robinson says, in …

Education Policy

Exploring the Fifth and Sixth P of Marketing

For years I’ve written about how the 4 Ps of Marketing, Product, Place, Pricing, and Promotion represented a dated perspective of customers and …

Enjoy Breakfast at Tiffany Co., $15,000 in Jewels, a Pr... - Lot 35482099

Graciously donated by Tiffany & Co., the <i>Breakfast at Tiffany</i> Experience is designed with the allure of glamour that inspired Holly Golightly to …

Arianna Huffington's Smith College Commencement Speech On 'Redefining Success: The Third Metric'

Arianna Huffington, president and editor-in-chief of The Huffington Post, delivered the commencement address at Smith College Sunday, where she dared the graduates of the all-female college to change how they define success.<p>Success has largely been determined by money and power, Huffington argued, …

6 Ways Effective Listening Can Make You A Better Leader

When employees say they want their voices to be heard, they are really saying they want leaders who will not just hear them, but really listen to them. As employees seek more attention, feedback and support, leaders must become more mindful of individual needs in order to more effectively inspire …

20 Highbrow Books to Read on the Beach This Summer

For even the most seasoned of book nerds, a trip to the beach can raise some difficult questions. After all, you don’t want to waste your precious …

How To See What Others Don't (In Order To Increase Your Chances of Success)

Seeing What Others Don’t is not only the title of new book by Gary Klein, it is also a mantra that can make you successful.<p>Let’s deal with the book first and then my assertion.<p>Although I have never met him, I have been a fan of Klein for years. He is a very smart guy who is a senior scientist at …

The Immense Value of Giving Men More Control of Household Tasks

As women are experiencing the satisfaction that comes from a professional career, men should also get to know the joy of investing in home life.<p>CarbonNYC/flickr<p>When my husband, Andy, and I were first together as a couple in the early 1990s, before we were married, we started giving dinner parties. …

A Dozen Ways to Use the New LinkedIn Mentions

LinkedIn launched Mentions this morning, a new way for members to engage in professional conversations by mentioning connections and companies on the …

Facebook Leans In

Ever since Facebook’s ballyhooed, bungled I.P.O., its share price has languished, with Wall Street asking when the social-media giant is going to grow up and make money. From confidential reports, visits to the company’s sprawling campus, and interviews with its press-shy founder and C.E.O., Mark …

Is Complexity Ruining your Business?

Most CEO’s are well aware of the profit killers in their business: price wars, staff bloat, manufacturing cost blow outs and inefficient sales processes.<p>But few address a more subtle but often more dangerous profit attacker.<p>Complexity.<p>Complexity erodes profit margins by gradually increasing costs …

Prada’s Sweet Candy

Starring Lea Seydoux and co-directed by Wes Anderson and Roman Coppola, Prada’s mini-trilogy for its Candy L’Eau fragrance proves that fashion films …

Spoof ‘Startup’ Vooza Gets Serious About What It’s Really Up To — A New Kind Of Web Advertising

Yesterday we saw a lot of attempts at humor from tech companies, with varying degrees of success. To help shake off that April Fool’s Day hangover, Vooza, the satirical “startup” that has been putting out spot-on parodies of modern tech company culture since this past summer with fake (but scarily …

Facebook tweaks tool to give ad buyers better feedback

Facebook is updating its Ads Manager campaign-tracking tool to provide advertisers with a bit more awareness of how their ads are performing against stated goals.<p>The refreshed Ads Manager tool, rolling out over the next few weeks, lets marketers identify their most important campaign goal, such as …

Social Media

SEC says it doesn’t care how many followers your CEO has

The US Securities and Exchange Commission just ruled that public companies can, in fact, disclose new information on social media. But it said that investors can’t reasonably be expected to follow a CEO or other executives for news—no matter how many followers she has—without a heads-up from the …

Social Media