Giselle Abramovich

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15 Mind-Blowing Stats About Online Shopping

Fall has arrived—a season not only marked by pumpkins, turkeys, and falling leaves, but also when consumers start hearing from their favorite …

Digital Marketing: Quick insights from Adobe Summit on perfecting the art and science of marketing

We're sharing what we learned at Adobe Summit 2015 with you. From uncovering the most valuable resource in today's society to discovering how to …

Marketing

Get to Know This Year's Summit Insiders

Adobe Summit is an opportunity for over 5,000 marketing leaders to come together and explore the latest trends, ideas and best practices for getting …

Marketing

Marketing Lessons From '#TheDress' That Went Viral

When Caitlin McNeill and her friends couldn’t agree upon the color of a dress, she posted the innocuous photo, seeking the opinions of her Tumblr-sphere, but she never imagined what would happen next.<p>BuzzFeed kindly decided to help out by asking the world to settle the debate, and by Friday …

Marketing

Under the Brand Umbrella: Structure, Support and Simplicity

Strategic Marketing Plan #9: Brand Architecture<p>How do you build a brand? With brand architecture, of course. This important part of your marketing …