Giorgio Grimaldi

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11 Tools That Will Skyrocket Your Content Promotion by @alextachalova

These content promotion tools will help you boost your posts' performance, reach a broader audience, and save tons of time.The post 11 Tools That …

Infographics

How to Keep Your Brand at the Focus of Your Content Marketing Strategy

Keep up with a content marketing strategy can seem almost overwhelming at times. Not only do you have to make sure content is unique and fits in with …

Why Instagram Stories Need To Be Part Of Your Marketing Strategy

The buzz of promoting your day-to-day business activities on Snapchat may now be nothing more than a quiet hum — but Instagram stories (an Instagram …

Marketing

How to Optimize Your Mobile Website for Google Searches

It’s no secret we’re living in a mobile world. I’m hoping that by now, most of you have recognized this and adapted accordingly.<p>While having a …

50 Book Marketing Ideas Every Author Needs to Know

No matter what kind of book you’re writing, all self-publishing authors will eventually reach the same question: what’s the best way to <i>market</i> it? The …

Writing

6 Surefire Marketing Trends That Will Explode in 2018 | Inc.com

• Optimization or A/B Testing: Experiment with your marketing through testing different attributes of your email campaign, ad campaign, etc. Use different photos, different headings, and different calls to action to understand what works and what doesn't for each of your dynamic groups.<br>• Segmentation: …

Marketing

20 Top Social Media Tools to Try in 2018

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack.<p>According to Scott Brinker of …

Infographics

A new Industrial Revolution is coming

For an even longer period, starting in the 1950s with the so-called Third Industrial Revolution, businesses have become more digitized. In the next few decades, a new industrial revolution will combine elements of these two trends, along with related technologies and practices, into a truly "smart" …

Manufacturing

From MIT’s Neri Oxman, The (Far-Flung) Future Of Wearables

Oxman use microorganisms and 3-D printed vessels to create food, energy, oxygen, and light for interplanetary travelers.<p>Fitness trackers, email-alert rings, bracelets that tell you how much sun you’ve gotten: your average wearable is good at conveying information and not much more. But in the hands …

3D Printing

Learn What A Digital Marketing Strategy Is

Do you really know what a digital marketing strategy is or are you blurring the lines with marketing tactics? Read on to discover the clear …

Marketing

5 Ways to Design Products Customers Love

As a teenager, Mike Pfotenhauer loved to hike, but he hated how uncomfortable he felt carrying the backpacks then on the market. So, at age 16, he created his own, sewing all the pieces together himself. He went on to design and deliver customized outdoor equipment to clients who’d heard of him …

UX Design

More than a feeling: Ten design practices to deliver business value

As design thinking nears its 50th birthday, many companies still struggle to realize value from design. Those that succeed often follow ten best …

Design

Staying Human-Centered in a Technology-Focused World

When<p>Procter & Gamble was looking for ways to innovate and grow its business in the late 1990s, it found the answers not in technology but in human …

A Dozen Lessons about Minimum Viable Products

• <b>“It’s only cheap to build 2-3 person companies with sweat equity. The minute you start paying engineers you will realize it is quite expensive.” Bill</b> …

Product Management

Google has caught up to Facebook in a key area

Over the past several years, mobile app install ads have swelled in popularity because they drive significant downloads and have a clear return on investment for developers.<p>Facebook in particular has seemed to dominate this area, partially through ad placement on the prime real estate of its News …

Google Play

Facebook's new map shows all the live streams taking place around the world

Want to watch a live stream from Brazil, Italy or North Korea? Facebook's new map makes that very easy to do.<p>With Facebook's new interactive map, you can see the locations of all the live video streams users are broadcasting anywhere in the world.<p>The Live Video map can be found under Apps in the …

Maps

Will Consumers Rebel at Idea of AI-Created Ads?

A Q3 2017 survey looking at how people feel about artificial intelligence (AI) found that most consumers don’t care if a brand uses AI to create …

Artificial Intelligence

eMarketer Releases New Worldwide Ad Spending Estimates

Spending on paid media worldwide will reach $584.14 billion by the end of this year and approach $757.44 billion in 2021, eMarketer estimates, driven …

North America

4 Hot Mobile Marketing Trends to Watch in 2016

Few things have had such a profound effect on the way we live, work, play and socialize as mobile devices. From sending emails and texts to …

Apps

Thanks, Google: Mobile user acquisition just got a lot more interesting

Mobile marketers and publishers might have a lot of reasons to thank Google in the coming months. Millions of them, in fact, and possibly even billions.<p>As VentureBeat reported this morning, Google unveiled new technology this morning that not only indexes in-app content — which Google has been …

Marketing vs. Sales: Their Major Difference and How They Work Together

Pexels / PixabayBusiness guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate …

Marketing

Modern Diplomacy - Modern Diplomacy

Middle East13 hours agoArabs leverage lucrative nuclear contracts to enhance security and keep options open Intelligence1 day agoThe cognitive …

A Refresher on Marketing ROI

Companies spend a lot on marketing communications. In fact, global spending on media is expected to reach $2.1 trillion in 2019, up from $1.6 trillion in 2014. But is all that money well spent? And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those …

Marketing

The Best Times to Post to Social Networks

When you are promoting your product through social media platforms, you want to make sure you are setting yourself up for success. First Site Guide …

Infographics

Top 7 Digital Marketing Trends in 2017

Today, each and every Internet user is aware of the strengths and potential of digital marketing. Its instant reach and real-time feedback allows you …

Marketing

A Complete Guide to Hashtag Analytics

While most brands are aware of the importance of using hashtags to boost their social media campaigns, not everybody is aware of the benefits of …

Marketing

The 7-Step Instagram Ad Campaign Blueprint

These seven steps will help you create an effective ad campaign on Instagram whenever you need it.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Kim Walsh Phillips’s book</i> Ultimate Guide to Instagram for Business<i>. Buy it now from</i> Amazon | Barnes & Noble | …

Facebook Ads

Five building blocks of a data-driven culture

Carl Anderson Contributor<p>Carl Anderson is the author of Creating a Data-Driven Organization. He previously headed up data, analytics and data science at Warby Parker and WeWork, and is currently a member of WeWork’s Product Research Department.<p>Michael Li Contributor<p>Tianhui Michael Li is founder of …

Warby Parker

SEO for Photographers — The Complete SEO Guide

Effective <b>SEO for photographers</b> is much more important nowadays, given that everyone appears to be a photographer! With mobile phones having good …

SEO

Why App Store video previews can be bad for mobile marketing

When Apple first released iOS 8 back in September, the mobile world was quick to embrace its new features. One of the most exciting changes for app marketers was the ability to demonstrate their app through a video preview. For many app marketers, particularly in the gaming industry, presenting …