With 2017 coming to a close, these 6 marketing trends are poised to grow to even greater heights in 2018. We've swapped our pumpkins, turkeys and cornucopias for Christmas trees, tinsel and blinking lights.
For an even longer period, starting in the 1950s with the so-called Third Industrial Revolution, businesses have become more digitized. In the next few decades, a new industrial revolution will combine
As a teenager, Mike Pfotenhauer loved to hike, but he hated how uncomfortable he felt carrying the backpacks then on the market. So, at age 16, he created his own, sewing all the pieces together himself.
Over the past several years, mobile app install ads have swelled in popularity because they drive significant downloads and have a clear return on investment for developers. Facebook in particular has
Mobile marketers and publishers might have a lot of reasons to thank Google in the coming months. Millions of them, in fact, and possibly even billions. As VentureBeat reported this morning, Google unveiled
Companies spend a lot on marketing communications. In fact, global spending on media is expected to reach $2.1 trillion in 2019, up from $1.6 trillion in 2014. But is all that money well spent? And more